From College Dorm to Public Affairs Firm
10 Years of Building a Full-Service Organization Shooting our 10-year anniversary message in our office. Fuerza Strategy Group began as a…
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The latest thoughts and ideas from the field. What works and what doesn’t. What we like and what we don’t. Got ideas for us? We’d love to hear it.
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Slicing Pie — aka Media Buying
Slicing Pie — aka Media Buying How to Divide Your Ad Dollars for Maximum Impact The Fuerza team shoots a spot for digital. You have…
Garden State Media Landscape Shakes Up (again)
What used to seem like a changing environment every three or so years, has suddenly turned into a persistent roller…
4 Garden State Primary Takeaways
A tale of unintended consequences Filming outside of Hackensack Fire Headquarters New Jersey is a state that likes to do…
AI Marketing: Like a Fresh Intern
It’s all the rage. But is it really? An extra set of hands means extra help, right? Wrong. The selling point…
Breaking Down Communications Silos
It’s a little bit ironic — your communications team struggles to communicate. But I see it all the time. Email marketing operates…
Social Media: The More Things Change, The More They Stay The Same
Photo by Rami Al-zayat on Unsplash Every few months, the social media landscape shifts — or so the product managers claim. While new…
Being a Queer-Owned Business in This America
Photo by Raphael Renter | @raphi_rawr on Unsplash In only 10 days, the lives of over 330 million Americans have been…
Being a Kind and Caring Person is More Important Than Making Money
It’s a tough time to be an empathetic person and watch billionaires vilify the immigrants who keep our food supply…
I Love TikTok. And I’m Okay with it Ending.
It feels like an eternity ago, when the world was a completely different place following the shutdowns of schools and…
Jersey — It’s a Language
Jersey — It’s a Language Chicken parmigiana from a Northern New Jersey Italian restaurant (a Garden State delicacy). Pizza. Bagels. Parkway. Shore. Traffic. That’s…
End-of-year giving or nightmare?
Ideas for small and mid-size nonprofits to keep sane as January 1 looms If you work in the world of nonprofits,…