We Speak Jersey, Not Bureaucracy
Get out of government speak and start reaching residents and businesses with language that moves them.
Up and down the Parkway and the Turnpike, our team is rooted in the Garden State. We venture across the bridges into New York and Pennsylvania, helping government agencies communicate with constituents. We support robust year-round communications programs, as well as public health and safety emergent response projects.
County of Passaic
Our partnership with the Passaic County Department of Cultural and Historic Affairs has been creating content and managing day-to-day operations of social media. Since taking over the social channels, the assets have experienced explosive, organic growth. This has been the direct result of scroll-stopping content that has reached through layers of social networks, engaging new audiences.
As part of our social media management, we launched an influencer program that showcases historic sites, restaurants, and events across Passaic County. As a result, we have developed new relationships with local businesses, further supporting the tourism work led by the department and increasing overall content reach.
TOWNSHIP OF MONTGOMERY
When a new administration took over in Montgomery Township, they set out to define how medium-sized municipalities communicate with residents and businesses in New Jersey. Following a robust operation during the Covid-19 pandemic, they began looking for a solution to help settle into a more routine communications strategy post pandemic.
Our team started working with the township and prioritizing the more efficient communications. We refocused energy on social media growth, delivering growth in known performance indicators (KPIs) that was believed to be impossible.
In the next few months, we will be writing a full communications plan that will aim to further enhance the overall strategy, reduce redundancies, and support efficient communication.
MERCER COUNTY
During the early summer of 2024, we started working with Mercer County Park Commission to enhance their advertising and amplify marketing efforts. Our approach focused on three main points: elevating creative assets, reorienting the media mix, and harnessing insights to make data-driven decisions.
In only a short time, the Commission has already seen significant jumps in advertising performance. Prioritizing digital advertising has provided real-time feedback to adjust creative and improve performance even further. Further work will prioritize showcasing a wider variety of programs and facilities offered by the Commission, focused on organizational growth and reach.
